Auto industry leader seeks to help Gen Z Christians share faith

An evangelistic ministry based by an automotive trade icon helps younger grownup Era Z Christians share their religion extra confidently and successfully on social media.

Titled “From Scroll to Soul: Gen Z’s Information to Confidently Sharing God’s Love On-line,” a new guide was unveiled at the National Religious Broadcasters Convention last week by Ignite America. The ministry is headed by Barry Meguiar of Meguiar’s Inc., one of the world’s leading producers of automotive waxes and cleaning supplies. 

According to the guide, a copy of which was shared with The Christian Post, “faith in Jesus is making a comeback” in the United States, especially through young people.

“It’s not just a wave — it’s a movement. And it’s growing. Your generation isn’t waiting for permission to speak up about their beliefs,” states the introduction.

“But there’s still one big problem: a lot of people want to share their faith — they just don’t know how to do it authentically, confidently, and without feeling weird or preachy. That’s where this toolkit comes in.”

Meguiar, the third generation president of the prominent California-based car care products company, told CP that the inspiration for the guide came during recent speaking engagements with mostly Gen Z audiences.

The 83-year-old said he was pleasantly surprised at how engaged the audience was.

“I didn’t have one person on a phone. They just stared and they listened and they took notes. And afterwards, they stayed for like an hour and a half afterwards,” Meguire mentioned.

“I by no means thought the younger folks could be eager about what an outdated man needed to say, however I spotted that there was a message there that was attention-grabbing to them,” Meguiar mentioned. “So, we decided from then that we need to get serious about this and help these Gen Zers get to the truth.”

“Basically, that was the inspiration for saying, let’s get busy and let’s write a whole e-book for them so that they can understand what’s this all about and how simple it is to have their lives completely transformed.”

The “From Scroll to Soul” toolkit covers a spread of subjects associated to social media outreach. It helps readers determine what sort of creator they’re — starting from “Disrupter” and “Encourager” to “Teacher” and “Witness.”

Each creator type fits better with a different set of social media platforms. For example, a Disrupter creator would do best posting to the platforms of Instagram and TikTok, while a Teacher creator would do better posting to Facebook, Threads, X and YouTube.

The guide offers a multi-step process for responding to trolling accounts, noting that there will be times when one should “Block, Mute, or Report When Needed.”

When asked what he hoped Gen Z readers took away from the new guide, Meguiar said he believes Gen Z Christians “are fed with” simply “going by means of the motions” of faith.  

“We’re speaking about find out how to join and find out how to share tales and find out how to speak about making a change,” he added. “You may really make a distinction.”

“After I get to Heaven, it’s not going to matter what number of bottles of automotive wax I bought; it’s going to matter after I get to Heaven how many individuals are in Heaven due to my affect? God offers us affect. The extra we use our affect for Him to get folks saved, the extra affect He offers us.”