Chick-fil-A to join Netflix, Amazon, Hulu in streaming market

By Leonardo Blair, Senior Reporter Monday, August 26, 2024

After topping America’s fast-food marketplace for almost a decade whereas remaining closed on Sundays, Chick-fil-A, the Christian-owned fast-food chain identified for its signature rooster sandwich, is anticipated to affix the crowded video streaming market this yr alongside acquainted manufacturers like Netflix, Amazon and Hulu.

In response to Deadline, the quick meals big has been working with various main manufacturing firms to create family-friendly exhibits, notably within the unscripted style. The corporate can be trying to license and purchase content material.

Chick-fil-A didn’t instantly reply to questions from The Christian Publish about its plans for the streaming market, however Deadline reported that the corporate has invested in a family-friendly gameshow from Glassman Media, which is similar firm that produced NBC’s “The Wall.” Chick-fil-A has reportedly ordered 10 episodes of the sport present.

Get Our Newest Information for FREE

Subscribe to get every day/weekly e mail with the highest tales (plus particular presents!) from The Christian Publish. Be the primary to know.

Although Chick-fil-A is thought for its common rooster sandwiches served at greater than 3,000 eating places throughout the US, it has beforehand dabbled in content material creation. In 2021, the corporate produced a collection of quick, animated movies referred to as “Stories of Evergreen Hills.”

The corporate’s independently managed belief additionally helped discovered Trilith Studios in Atlanta, Georgia, Forbes reported.

In response to the report, Chick-fil-A’s CEO Dan Cathy, spent tens of millions of {dollars} reworking 730 acres of farmland 25 miles south of Atlanta into the largest film studio in North America outdoors of Burbank, California.

Streaming statistics cited earlier this month by Forbes present that People spend a median of simply over three hours each day streaming content material. Some 99% of all U.S. households pay for at the very least a number of streaming providers.

And with some 260.28 million subscribers, Netflix dominates the video streaming service market.

For the reason that launch of the report, many individuals comparable to Giovanni Bertone “John” Campea, a Canadian YouTuber, movie and media critic, have raised questions in regards to the determination by the rooster sandwich big.

“If you are like me, your first reaction comes in somewhere in the neighborhood of what? Chick-fil-A doing a streaming service? Ok. But the more I thought about it, the more I thought … it’s actually, to me, not that crazy,” Campea stated in a reactions video posted on YouTube.

“Now, on the one hand, it is because it’s a fast-food restaurant. What do they know about the entertainment industry? Side note, they’ve got some side businesses that have dabbled in the entertainment industry,” he continued.

Campea famous that Chick-fil-A’s determination initially appeared “crazy” to him as a result of the streaming market is so crowded right this moment that some firms have folded whereas others have merged.

“We’re seeing smaller streamers dying off and being shut down. All that kind of stuff, it seems like a weird time to launch one,” he stated.

He famous, nevertheless, that Chick-fil-A’s deal with the family-friendly market may result in success.

“If they wanted to be a streaming service that focused on family-friendly content then you know what? So many of the great inventors have always said, listen, you want to strike it big, find a need and fill it. … Is there a niche out there for a streaming service that’s completely just dedicated to family-friendly content? They could find themselves an avenue,” Campea stated.

“I mean, they could find a lane. Whether or not there’s going to be a bunch of people signing up for $9.99 a month, I don’t know. Maybe you’ll get three free chicken sandwiches a month with a subscription and there’s the advertising aspect of this, too, right? What if they use this streaming service [and it] really is nothing more than a big marketing campaign for the restaurant?”